Hot Wheels Toyota Prius Custom | J-Imports Series 1/10
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Item Specifics
- Brand: Hot Wheels
- Model: Toyota Prius Custom
- Vehicle type: Customized hybrid liftback
- Color: Wind Chill Pearl
- Collector number: 60/250
- Product code: JJH37-N9C0E
- Manufacturer: Mattel
- Material:
- Licensed vehicle: Yes — Toyota
- Manufactured in: Malaysia
- Packaging: Factory-sealed blister card
- Release year: 2026
- Variant year: 2026
- Scale: 1:64
- Series: HW J-Imports
- Number in series: 1/10
- Collection: 2026 Mainline
About This Item
Hot Wheels Toyota Prius Custom HW J-Imports 1/10 60/250 JJH37 is a 2026 1:64 scale release featuring a customized fifth-generation Toyota Prius in Wind Chill Pearl. This new-for-2026 casting gives the modern hybrid an aggressive tuner-inspired appearance with a wide-body kit, lowered stance, pronounced front and rear aero treatment, dark-tinted windows, and a black roof cargo box.
This JJH37 variation features striking chrome-blue six-spoke wheels that contrast with the pearl-white body, along with detailed headlights, Toyota badging, and motorsports-inspired side graphics including ADVAN, RAYS, and RS-R markings. The exaggerated aero pieces and roof-box configuration give the Toyota Prius Custom a distinctive JDM-style appearance while retaining recognizable fifth-generation Prius design cues.
Collector number 60/250 launches the Toyota Prius Custom into the 2026 Hot Wheels Mainline as number 1 of 10 in the HW J-Imports series. The combination of a modern Toyota hybrid platform, customized street-car styling, branded tuner graphics, and the unusual roof-box configuration makes this version particularly distinctive within the J-Imports lineup.
Condition
This item is factory sealed in its original Hot Wheels blister-card packaging. The supplied photos show the full card, clear blister, vehicle, and printed package artwork intact, with no major packaging damage readily visible.
We may have multiple units of this item available, so the item you receive may differ slightly from the one shown in the photos.
Product appearance and packaging details may vary slightly from the photos shown.
Why Collect This Model
The Toyota Prius Custom offers an unconventional addition to a JDM or Japanese-import die-cast collection by transforming Toyota's familiar hybrid liftback into an aggressive customized street car. Its wide-body styling, lowered stance, roof cargo box, bright blue wheels, and tuner-brand graphics give the casting a strong Japanese car-culture influence while setting it apart from traditional performance-car subjects. As a new 2026 casting and the first entry in the HW J-Imports series for the year, it fits naturally into Toyota, modern JDM, hybrid-vehicle, custom-car, and Hot Wheels new-model collections.
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We understand that packaging condition can be important to collectors.
Unless otherwise stated in the product description, items listed as new are sold in unopened packaging. Packaging may show minor shelf wear, edge wear, small bends, scuffs, scratches, sticker residue, or other minor imperfections caused by manufacturing, retail handling, storage, or shipping.
Please review all available product photos carefully before purchasing. The photographs are an important part of the product description and help show the actual item's appearance and packaging condition.
Collectors looking for a particular card, box, blister, or packaging condition should contact us before ordering with any questions about a specific item.